Identify and Analyse Your Most Loyal Customers

Valencia Codes would like to welcome you all to our #11 edition of Level Up at the comfy offices of commercetools.

What is Level Up? It's a monthly meet-up where we will be inviting speakers from inside and outside of our community to introduce you to interesting technical topics and share their experiences with you.

This month the talk will be a 1 hour deep-dive on a single topic, RFM Segementation.

Identify and analyse your most loyal customers by Imtiaz Ullah - Head of BI and Data @ Zizoo RFM (Recency, Frequency, Monetary Value) is a simple but highly effective customer analysis model that has been in use for over 30 years. In particular, it evaluates customers’ recency (how long ago they made a purchase), frequency (how often they make purchases), and monetary value (how much money they spend). RFM segmentation and analysis is a marketing technique used to quantitatively rank and group customers to identify the best customers and perform targeted marketing campaigns. RFM is not just limited to transactional history in e-commerce, but can also work for Social Media interactions, online gaming or discussion boards.